If you have a design enthusiast in your life, you know that buying gifts can be a challenge. Here are some gift ideas to both delight and inspire-including several from my own collection. Plus many of them are from fellow small businesses (yay!) For the Typography Fan Here are some ideas for anyone who…

When it comes to books on graphic design, some of my favorites are surprisingly those geared toward non-designers. After working in design for several decades, I find it useful to go back to the basics sometimes. Below is a list of design books I’ve chosen that are perfect for anyone…

Color is one of the key design building blocks and it can make or break your design. But finding the right color can sometimes be a challenge. I’ve found a few websites that can help you find color inspiration for your campaigns quickly and easily. …

Color is one of the key design building blocks and it can make or break your design. But finding the right color can sometimes be a challenge. I’ve found a few websites that can help you find color inspiration for your campaigns quickly and easily. …

It’s no secret that I love books. In a previous blog, I recommended 8 of my favorite branding books for nonprofit communicators and marketers. Now, I’ve compiled a list of my 6 favorite books to kick start your organization’s content marketing. Plus, these books are available on Bookshop, which means…

For those who know me-or follow me on Instagram-you know I’m a real bookworm (you may have been the jam-packed bookshelves behind me in my virtual branding talks). …

As you get the ball rolling with creating regular content for your organization, you may notice your content beginning to drift off-brand. Thankfully I have a few ways to keep your content brand-focused before that happens. 1. Content Mission Statement When planning and developing new content, always refer back to your content mission statement…

In my last blog about aligning branding with content strategy, we talked about determining your organization’s WHO, WHAT, WHY and WHERE. Now, we’ll put it all together and write a content mission statement. What is a Content Mission Statement? A content mission statement summarizes the WHO, WHAT, WHY and WHERE of your content strategy. Much like…

Now that we know why aligning branding with content marketing is important, let’s talk about how to do it effectively, using a branding-inspired framework that I’ve developed and used with my nonprofit and assocaition clients. Using a Branding Framework to Improve Content Marketing My branding framework is made up of four components: WHO, WHAT, WHY, and WHERE: WHO…