We are just two weeks away from #GivingTuesday! Whether your campaign is in full-swing or you are just getting started, here are a few steps to take to assure day-of event (and post-event) success.

Update your profiles

Make sure you’ve changed all of your social media headers and profile images to reflect your…


Most organizations have a mission statement, but do you have a social media mission statement?

According to HubSpot, 67% of nonprofits have no social media strategy, policies or goals documented (ouch — that’s higher than the 50% of companies without a documented social media strategy reported by Search Engine Journal)…


In my post about why I didn’t check email on vacation, I talked about the reasons why you should avoid email on vacation (spoiler alert: you will be more relaxed).

But for many of my colleagues and friends, the thought of taking a “digital detox”: is downright frightening. I totally…


Social media can seem daunting when you’re working solo, or at a nonprofit organization or small business. Here are the social media blogs that I find most useful for staying up-to-date in the changing world of social media.

Many of these blogs also offer weekly email tips and/or how-to or…


Updated July 10, 2019

When I present my branding and marketing workshops to nonprofits, I inevitably get asked the question: “Is there any way we can do some of this stuff on our own? (preferably for free or not a lot of money!)”

Well, with a little bit of digging…


I recently went on vacation with my family and decided to do something I haven’t done in several years: completely unplug.

Cutting the (digital) cord isn’t easy

During the 17 years I’ve been in business, I’ve developed a habit of bringing my laptop on vacation-either to finish up a late or last-minute project or “just in…


I was recently designing packaging for a small business owner and when I requested her brand guidelines, she had never heard of the term. I’m guessing this is common for many small business owners. …


On June 1, 2018 the Association of Consultants to Nonprofits (ACN) held their annual meeting in Chicago. The event featured networking, breakout discussions on specific topics and a panel of consultants discussing how they are helping nonprofits grow and thrive.

The panel was moderated by Chicago broadcasting legend and philanthropist…


I work with many nonprofits in Chicago, and one of the reasons they choose to work with me is because they need help bringing consistency to their branding and marketing materials.

For an established organization (or even a new one), branding can start to become diluted over time, with marketing…


I’ve moved my branding and marketing design studio several times over the last 19 years and will admit: it never gets easier.

It can be unnerving not having easy access to what you need to get your work done—especially with deadlines looming. …

Lidia Varesco Design

Empowering organizations and entrepreneurs to make a change through branding and creative marketing | Work-life champion | Founder of @bizmamas #BizMama

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