User Personas for Associations: Benefits & Best Practices — Lidia Varesco Design

Lidia Varesco Design
5 min read6 days ago

Originally published in Association Forum’s FORUM Magazine, April, 2023

Associations often struggle to tell their story in a way that people can easily understand what they do and why it matters. Many nonprofits face the same challenge, but there’s a solution: user personas.

Lidia Varesco Design

Empowering organizations and entrepreneurs to make a change through branding and creative marketing | Work-life champion | Founder of @bizmamas #BizMama