Last-minute communications tips for #GivingTuesday

We are just two weeks away from #GivingTuesday! Whether your campaign is in full-swing or you are just getting started, here are a few steps to take to assure day-of event (and post-event) success.

Update your profiles

Make sure you’ve changed all of your social media headers and profile images to reflect your #GivingTuesday branding. You may also want to create a Facebook event and calendar event for the event to share with supporters.

TIP: Use #GivingTuesday’s custom profile frames to easily change your Facebook profile image.

Go big on social media

Bump up the frequency of posts, and don’t be afraid to mention your call to action. Do a countdown in your posts (i.e. 1 week away, 2 more days, tomorrow) to emphasize the urgency to give.

Do one last email push

Schedule weekly emails reminding supporters about your campaign and ways they can give, including a link to your landing page and giving pages. If possible, also include non-monetary ways to give.

TIP: Don’t forget to reach out to staff and volunteers to remind them to get involved by sharing the campaign in their personal networks and/or being available on #GivingTuesday to help with…