Aligning Brand Strategy Effectively with Your Nonprofit’s Content Strategy

Lidia Varesco Design
3 min readJun 3, 2022

Now that we know why aligning branding with content marketing is important, let’s talk about how to do it effectively, using a branding-inspired framework that I’ve developed and used with my nonprofit and assocaition clients.

Using a Branding Framework to Improve Content Marketing

Lidia Varesco Design

Empowering organizations and entrepreneurs to make a change through branding and creative marketing | Work-life champion | Founder of @bizmamas #BizMama