2024 Word for the Year: Divine — Lidia Varesco Design

Lidia Varesco Design
3 min readJan 12, 2024

Back in 2014, I started the tradition of choosing a word for the year. I was inspired by author Gretchen Rubin’s advice to choose a one-word theme for the year.

It’s been fun each year choosing my word-or allowing it to choose me. This year was a bit tricky as I wanted to embody both my theme as well as the energy I was feeling. I looked at the Tarot decks on my desk and the word came to me: divine.

Quite some time ago, I used to read Tarot cards and I’ve also acquired a large collection of decks over the years. I recently bought a few new decks to add to my collection and was inspired to dig out my trusty Rider-Waite deck that I used for readings back in the day. Thinking about the “divination” energy behind the cards made me realize it also applied to other areas of my life.

Telling the future of my business

The word divine means “to discover or declare (something obscure or in the future).” Now that I’m two decades into my business, I’m “divining” what will come next in my business. How can I take all these years of experience and create strategies and tools for nonprofits to enhance and improve their branding and outreach? How can I follow my passions and do what I do best?

Deciding which new services or tools to offer can feel like “telling the future” because I have to discern and understand the needs of my clients and prospects. And I also need to constantly look to future trends and technology (oh hello, AI).

p.s. Stay tuned for the launch of a new product!

Foretelling family futures

With a current 12-year-old, high school is looming so I’ve also been thinking about his future. How can we best prepare him? What environment may be best for him? What interests can he explore in high school? Being a tween I know his interests seem to change daily so it’s impossible to divine his future, but it can’t hurt to think about it (and plant some seeds for future success).

More glee and delight

The word divine is also used to describe something excellent or delightful, such as “a divine smile.” I am all for welcoming more divine experiences into my life this year.

Divine intervention

Lastly, as someone who has always been interested in the spiritual and mystical, I can’t ignore the fact that I believe in divine intervention. I am always looking for signs from loved ones who have left us.

And after all, my logo and brand are based on a celestial being-the sun.

See all of my past words for the year:

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Originally published at https://lsvdesign.com on January 12, 2024.



Lidia Varesco Design

Empowering organizations and entrepreneurs to make a change through branding and creative marketing | Work-life champion | Founder of @bizmamas #BizMama